Testing Technology Roadmapping process with action research
Yee Choy Leong 1and Kenny Teoh Guan Cheng2
Graduate School of Management1, Faculty of Economics and Management2
Universiti Putra Malaysia 43400 UPM Serdang, Selangor, Malaysia
Email: yee@econ.upm.edu.my1
kent@econ.upm.edu.my2
(Paper for poster session and panel presentation in forum entitled Empowering Students in Higher Education through Action Research: Opportunities and Challenges Seminar, 11-12 November 2010, University of Malaya, Kuala Lumpur, Malaysia.)
INTRODUCTION
This paper aims to report a research that applied Technology Roadmapping in a practical setting using action research. Technology Roadmapping is an effective process to assist companies in technology strategic planning. The process helps managers to generate roadmap for them to monitor and manage their technological development as well as strategic planning for technology. Roadmap is a graphical representation that provides a top-level strategic view of the company. In this research, the process of Technology Roadmapping was tested in a company. Field work using action research has been adopted to carry out the research. Managers of firms have been directly involved so that the application of Technology Roadmapping could be tested in a practical setting. Many useful insights and comments about implementation of the process were identified from the participating managers.
Yee Choy Leong 1and Kenny Teoh Guan Cheng2
Graduate School of Management1, Faculty of Economics and Management2
Universiti Putra Malaysia 43400 UPM Serdang, Selangor, Malaysia
Email: yee@econ.upm.edu.my1
kent@econ.upm.edu.my2
(Paper for poster session and panel presentation in forum entitled Empowering Students in Higher Education through Action Research: Opportunities and Challenges Seminar, 11-12 November 2010, University of Malaya, Kuala Lumpur, Malaysia.)
INTRODUCTION
This paper aims to report a research that applied Technology Roadmapping in a practical setting using action research. Technology Roadmapping is an effective process to assist companies in technology strategic planning. The process helps managers to generate roadmap for them to monitor and manage their technological development as well as strategic planning for technology. Roadmap is a graphical representation that provides a top-level strategic view of the company. In this research, the process of Technology Roadmapping was tested in a company. Field work using action research has been adopted to carry out the research. Managers of firms have been directly involved so that the application of Technology Roadmapping could be tested in a practical setting. Many useful insights and comments about implementation of the process were identified from the participating managers.
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